Financing outside the bank’s credit box.
Greenfield Capital Strategies works with business owners, real estate sponsors, and the advisors around them on capital structure and lender fit. We do that work before a financing process starts, not during it.
How we work.
Most financing processes start in the wrong place. A deal goes out to a list of lenders before the structure is right or the lender fit is clear. By the time the right group sees it, the deal already looks shopped.
We work in the opposite direction. Structure and lender fit before outreach. Every time.
Where deals get stuck.
Wrong Lane Selection
A deal goes to a lender whose underwriting box doesn’t match the situation. The decline has nothing to do with the deal quality.
Structure Before Story
A capital ask gets sent out before anyone knows what the market will actually do. The structure is wrong before outreach starts.
Wide Outreach
A deal goes to 20 or 30 lenders at once. By the time the right one sees it, it looks shopped.
Stale Lender Knowledge
Lender appetite shifts quarterly. A group that closed similar deals six months ago may have pulled back entirely. None of that shows up on a website.
Where we work.
01
Business and Growth Capital ($500K – $25M)
Working capital, acquisitions, recapitalizations, partner buyouts, equipment financing, and SBA-alternative structures. For founder-led and owner-operated businesses where the deal doesn’t fit a standard bank credit box.
02
Commercial Real Estate ($2M – $50M)
Bridge, bridge-to-permanent, value-add, construction, and transitional financing. For sponsors who need a lender that understands the asset’s trajectory, not just today’s numbers.
03
Capital Markets and Special Situations ($25M – $500M)
Institutional and structured credit, recapitalizations, hybrid structures, and event-driven financings. Situations where the capital structure is complicated or the borrower is between standard product categories.
Trusted Excellence
How we get paid.
Success-based. We earn when you close. No retainers, no upfront fees. That keeps us honest about which deals are financeable in the current market and which need to wait or be re-cut.
No Upfront Fees
Engagement starts with a conversation, not a retainer. We’re paid out of closing proceeds when the loan funds.
Targeted Lender Process
Three to seven groups, not thirty. Wide outreach signals a poorly positioned deal. Disciplined outreach protects the borrower’s credibility with the lenders who actually matter.
Current Market Knowledge
Lender appetite shifts quarterly. The job is matching a deal to the two or three lenders most likely to close it right now, given what they’re actually approving.
Notes on lender behavior, deal structure, and what’s actually happening in the capital markets.
Start with a conversation.
Most engagements begin with a 20 to 30 minute call about the deal: what it is, where it’s been, what’s been tried. No cost, no commitment. If we can help, we’ll say so directly. If we can’t, we’ll say that too.
Serving clients nationwide from Alpharetta, GA.
Address
Alpharetta, GA, 30005
Phone
+1 (404) 383-3583